Advertising = Communication
I have learned how to advertise in effective and economic ways. Look at the examples on this page.
In the past, bricks and mortar businesses opened on Main Street, and prospered and failed by the products and service they offered. Then, mail order, radio, TV, and the internet, came along. All the rules changed. Aside from referrals from satisfied customers, all businesses have to advertise in one form or another.
Advertising is communication, and it is necessary. There is so much bad advertising, that it makes the good advertising guilty by association. Still, you must advertise or your chances for survival are slim. There is an old saying in this field, “If you don’t advertise, it is like winking in the dark—you are the only one who knows what you’re doing.”
Here are some advertising rules:
You can’t be dull or boring, or you will not be noticed. Much advertising you see depends on repetition, jingles, and humor. These are valuable, but to a very limited degree.
The questions you must answer with your ad are:
Be focused, be complete, and respect your customers!
You can have a web site like this one for as little as $325!